On newsstands the official journal of the RAI program of cultural and religious.
The Group Edizioni Master and RAI are pleased to announce the debut on newsstands in "In His Image Weekly". It is the official journal of the homonym of Rai Uno, in collaboration with the National Office for Social Communications of the Italian Episcopal Conference, and followed each week by over 2 million viewers. In His Image Weekly "- said Massimo Sesti, President and Group CEO Edizioni Master -" is the result of an ambitious and prestigious extends and complements the editorial of our Group, setting the goal of entering in all Catholic families with many stories of faith and real life. We are happy "- continued Sesti -" that a project of such wide-ranging was born in tune with the National Office for Social Communications of the Italian Episcopal Conference, confirming the natural vocation of our Group for the production of editorial content quality and the correct path taken in the development of successful television brand. "
"The idea of continuing the dialogue with readers on TV" - said Msgr. Domenico Pompili, Director of the National Office for Social Communications of the Italian Episcopal Conference - "is certainly an extraordinary opportunity to explore the cultural debate on the issues of life and faith, the Church and the new challenges that the company reserves at a time when you feel the need to reflect on the spiritual values in our heavily secularized world and effete individualism it is hard to witness fulfillment and freedom. "
"I'm really happy that the offer is enriched by Italian publishing a newspaper that calls a program on Rai Uno very prestigious and well-established tradition of plays growing, although" In His Image ", in the version for the newsstands, will have its marked originality than the "sister" television ", said Deputy Director of Rai Uno Ludovico Di Meo. "Of course," - said Di Meo - "in common with the TV show, the magazine will have the attention to detail, attention in the topics covered and the right feeling in proposing them to the general public. In short, the ingredients to do well there are not really any. "
"Born fifteen years ago as a weekly cultural studies, in the wake of religious programs in the schedule Rai, over time the TV show" In His Image "has found a strong characterization as a comparison program to everyone, thanks to the language and original forms of communication, "said Sales Manager RAI Luigi De Siervo. "It could not be, so even a week, able to speak to a wider audience and more and more interested in the topics addressed by the popular book on Rai Uno."
"In His Image Weekly," directed by Don Gianni Epifani, draws on the editorial staff of TV program hosts, in each issue, the contributions of the conductor Rosario Carello. In the first issue of the magazine, on sale at the launch price of 1 euro, the cover story is dedicated to the new way of communicating the Pope, and a new form of evangelization that further integrates a modern tool like Twitter with the traditional channels of communication. Space then the numerous experiences of faith and testimony of Christian life, the story of a priest who, after a difficult past, he now lives a present of apostolate among the young, to that of a nun who has gone from fashion to a commitment missions in Africa. Readers will also find, in each issue, the newspaper commentary of the Holy Scriptures: in particular, that of Sunday - "Reasons for Hope" is entrusted to Father Hermes Ronchi. In addition, the TV programs of the week, as well as sections with advice on health and healthy eating. The magazine is also available with a DVD version, which this week offers the first DVD with three episodes of the television drama "Don Matteo" in season 4 for the first time on the newsstands. The TV series is produced by Lux Vide SpA in collaboration with Rai Fiction.
"We are pleased to participate in this important publishing initiative," said Matilde Bernabei, president of Lux Vide. "Don Matteo" - continued Bernabei - "today, is the most viewed TV series on Italian television, with a high rate of satisfaction because it offers interesting and thought-provoking, leaving the mind and heart of the viewer always positive messages and constructive. Of course, the series has helped create among the general public and the figure of the priest very deep empathy. "
For the launch of the magazine, Edizioni Master has planned an intensive multimedia advertising campaign, created in collaboration with MediaCom and, focusing on the major television networks generalist and thematic DTT and SAT. In further support, cross promotion activities are planned in offline and online media group, and in all stores, with cardboard and posters. The advertising is entrusted to the licensee's internal Group, Master Advertising (www.masteradv.it).
See Pictures and Read more : Introducing "In His Image Weekly"
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