วันอาทิตย์ที่ 18 ธันวาคม พ.ศ. 2554

Apple and NVIDIA: possible divorce between the two companies?

According to some rumors on the net, there would be significant differences of opinion between Cupertino and Santa Clara for the future of the partnership, so as to lead to rupture of commercial relations between the two. Meanwhile, you can substitute the chipmaker fantastic to work alongside Apple.

Apple and NVIDIA: possible divorce between the two companies?

It seems that Cupertino has been paid to the proverbial "straw" that broke the camel's relationship with NVIDIA, the famous manufacturer of GPUs also present in several Apple products, both desktops and notebooks.

The two companies, in fact, no bad blood would flow, especially after the departure of defective GPUs that NVIDIA had delivered in Cupertino, 8400M and 8600M models specifically fitted to the MacBook Pro (Early 2008), which have forced Apple to recall several overheated machines for replacement with a lot of extended warranty: a lot of money spent to correct the mistake, in other words.

Things seemed to improve with the latest Mac products, which, at times mounting 9400M chipset coupled with the 9600M GT had provided to users of Apple products with good performance, even in low-end models such as the GPU is often sacrificed to contain the price.

Nevertheless, the net number of rumors have sprung up discussing a heated conflict between Apple and NVIDIA, so as to blow up the relationship between the two companies for the supply of graphics chipsets for the next generation of Mac-based Nehalem architecture .

To undermine the alliance between the two companies, the contract would be proposed by the group of Santa Clara, Cupertino, which was defined by the latter, according to the rumors of the network, even arrogant.

We do not know the text of this contract, but it's probably some clause that did not please the top of Apple, perhaps on their own cases of malfunctioning of NVIDIA products. The fact is that if these rumors prove true, for the chip maker in California things are looking up, saw also the expected decline in sales earlier this year.

Assume a substitute is difficult. Personally rule out a return to Intel for the graphics chipset, already abandoned some time for poor performance.

Even the option ATI / AMD is unlikely, given the versatility of their products lower than NVIDIA, especially among notebooks. Moreover, the use of ATI / AMD CPUs Intel Mac with a difficult, if not unthinkable in order not to damage this relationship also.

Certainly Apple graphics chips are compatible with OpenCL, a technology that allows you to leverage the GPU for calculations related to graphics, and that is the basis of Snow Leopard, the future of Mac OS X 10.6 we discussed at the recent WWDC 2009.

Can not exclude the hypothesis of using chips produced by Apple. The arrival in Cupertino several experts in the field and 3D graphics, such as Bob Drebin, former executive ATI supports this thesis. We recall that the company Steve Jobs designs and produces most of the hardware already present in their products, and is therefore inconceivable that you want to extend the line of home-made components including the graphics industry.

It only remains now that wait for a confirmation or denial on the part of those involved, probably with the arrival of future Macintosh.

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